Growth tips

Practical growth ideas for therapy practice owners

Clear, useful articles on client fit, intake, follow-up, marketing, visibility, websites, service pages, and simple practice growth systems.

The Revenue Story Hidden Inside Website Analytics
Pierre Boudet Pierre Boudet

The Revenue Story Hidden Inside Website Analytics

Your website analytics do not need to become another overwhelming report. A simple 30-day snapshot can help you see whether visitors are finding your website, reaching the right pages, and taking the next step toward inquiry.

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The Second Reply Matters More Than You Think
Pierre Boudet Pierre Boudet

The Second Reply Matters More Than You Think

Some good-fit people disappear after the first response, not because they lost interest, but because life got busy, the next step felt unclear, or another practice replied first. This practical tip helps therapy practice owners write one warm second reply for open inquiries.

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Your Intake Form May Be Too Long Too Soon
Pierre Boudet Pierre Boudet

Your Intake Form May Be Too Long Too Soon

A long intake form can feel responsible, but it may also create friction before a potential client has even spoken with your practice. This article shows practice owners one simple fix: remove one question that does not need to be answered before the first conversation.

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Why People Do Not Schedule After Reaching Out
Pierre Boudet Pierre Boudet

Why People Do Not Schedule After Reaching Out

If new client inquiries are coming in but too many people do not schedule, the problem may not be inquiry volume. It may be that the practice does not know why people are hesitating. This practical article shows therapy practice owners how to add one simple reason field to their inquiry tracker so they can spot patterns around fit, cost, timing, insurance, availability, and next steps.

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Psychology Today profile tips for better-fit therapy inquiries
Pierre Boudet Pierre Boudet

Psychology Today profile tips for better-fit therapy inquiries

Your Psychology Today profile may not need a full rewrite. It may need a clearer opening. This article shows therapists and practice owners how to rewrite the first three lines of a directory profile so right-fit clients can quickly understand who you help, what good fit looks like, and what step to take next.

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Does Your Therapy Website Explain What Therapy Feels Like?
Pierre Boudet Pierre Boudet

Does Your Therapy Website Explain What Therapy Feels Like?

Your website may list your services, fees, and specialties, but does it help a nervous visitor understand what therapy with you may actually feel like? This practical tip helps practice owners add one clear sentence that reduces uncertainty before intake.

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Google Business Profile for Therapists: What to Fix First
Pierre Boudet Pierre Boudet

Google Business Profile for Therapists: What to Fix First

A Google Business Profile can help local searchers find your therapy practice, but visibility is not enough if the profile is vague, outdated, or disconnected from your website. Before changing everything, fix the section that helps people understand who you help and what to do next.

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The Data Story Behind Your Homepage Leak
Pierre Boudet Pierre Boudet

The Data Story Behind Your Homepage Leak

Your therapy practice homepage may look professional and still lose right-fit clients before they reach out. This simple data story helps therapy practice owners check whether homepage clarity is creating a hidden leak.

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Therapist Website Examples: What Practice Owners Should Actually Notice
Pierre Boudet Pierre Boudet

Therapist Website Examples: What Practice Owners Should Actually Notice

Most therapist website example posts focus on colors, photos, and design style. But practice owners need to look deeper. This article shows what to notice when reviewing therapist website examples so you can see whether a site helps right-fit clients understand who the practice helps, what services are offered, and what to do next.

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Google Business Profile categories checklist for therapists
Pierre Boudet Pierre Boudet

Google Business Profile categories checklist for therapists

Your Google Business Profile categories may seem like a small setting, but they help Google and potential clients understand what kind of practice you are. Use this checklist to see whether your primary category, secondary categories, services, and website language are all telling the same story.

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When growth creates more overwhelm instead of stability
Pierre Boudet Pierre Boudet

When growth creates more overwhelm instead of stability

Growth can bring more inquiries, more clinicians, and more opportunities. But if too many decisions still depend on the owner, growth can also create more interruptions, confusion, and pressure. This article shows therapy practice owners how to identify one growth-related task that needs a clearer handoff.

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Therapy Website Metrics: 6 Numbers to Check Each Month
Pierre Boudet Pierre Boudet

Therapy Website Metrics: 6 Numbers to Check Each Month

Your therapy website numbers do not need to feel overwhelming. This article shows practice owners how to create a simple monthly website snapshot using 6 key metrics: visits, traffic sources, most viewed pages, engagement, contact page visits, and website inquiries.

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The drop-off number hiding between inquiry and intake
Pierre Boudet Pierre Boudet

The drop-off number hiding between inquiry and intake

Your practice may already have enough interest. The real issue may be that too many people are slipping away between inquiry, consult, intake, and completed first session. This simple 30-day check helps practice owners see where the drop-off is happening before they spend more time or money trying to get more inquiries.

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