Free tools for therapy practice owners
Free tools to help therapy practice owners find the real reason growth feels stuck, whether it is unclear content, missed inquiries, weak follow-up, unclear website pages, local search visibility, directory profiles, pricing leaks, referral gaps, or owner time.
Start here
Not sure which resource to use first? Start with the tool that matches the question you are trying to answer right now.
The therapy content opportunity map
Find the content opportunities that can help more right-fit clients understand what you offer, why it matters, and when to reach out.
What it helps you find
Use the map to turn scattered content ideas into a clearer plan for visibility, trust, and client inquiries.
- Service page opportunities that match real client search intent
- Local content ideas by city, specialty, audience, or problem
- Content gaps that may be limiting SEO, referrals, and conversions
- Ideas you can turn into website pages, posts, emails, or newsletters
Choose the right resource
Pick the area that feels most unclear in your practice right now.
Need better content ideas?
Start with the content opportunity map to decide what pages, posts, or topics are worth creating next.
Need more visibility?
Use local SEO, website clarity, directory profile, and content tools to help more right-fit people find you.
Getting inquiries, but not enough clients?
Use the inquiry funnel calculator to find where people are dropping off before they schedule.
Not sure what is breaking down?
Use the Practice Growth calculator to check whether marketing, intake, capacity, pricing, or follow-up is the issue.
Tools to find the real bottleneck first
Use these when the problem feels bigger than one page, one profile, or one marketing channel.
The practice growth calculator
Estimate how much growth may already be sitting inside your existing practice systems before you spend more time or money on marketing.
What it helps you check
Use this calculator to look at the quiet places where revenue and client growth often get stuck.
- Missed or delayed inquiry follow-up
- Open clinician slots and unused capacity
- Pricing gaps that affect monthly revenue
- Intake friction before clients get scheduled
The inquiry funnel calculator
See where inquiries are dropping off between website visitors, inquiries, consults, scheduled clients, and intakes.
Best if you are getting interest, but not enough people are turning into scheduled clients.
Where growth gets stuck
Use this visual to spot the small handoffs where growth breaks down before it shows up in revenue.
Tools to help more right-fit people find you
Use these when your practice may be hard to find, hard to understand, or too easy to compare with every other practice nearby.
The therapy content opportunity map
Find content opportunities that can improve visibility, answer better-fit client questions, and support your website, SEO, email, and referral strategy.
The local SEO visibility scanner
Check how your practice shows up in local search and spot simple visibility gaps that may keep nearby clients from finding you.
The practice website scanner
Scan your website for moments where visitors get confused, hesitate, or leave before reaching out.
The Psychology Today profile optimizer
Check whether your profile is clear, specific, and easy for potential clients to act on.
Tools to find what is leaking after people reach out
Use these when inquiries are coming in, but growth still feels harder, slower, or less profitable than it should.
The practice money leak calculator
Find quiet revenue leaks from missed calls, unused clinician capacity, slow intake follow-up, or unclear next steps.
The therapy fee benchmarking tool
Compare your session fee with public pricing from up to 40 nearby therapy practices so you can see where you sit before changing your fees.
